CONSUMERS CONCERNS ARE EVOLVING
For a long time, consumer priorities were elsewhere.
After the war, they were concerned about having enough to eat, post-rationings. Then, as industrialization and the workforce grew, meals had to be convenient and fast food boomed. Then fitness became the goal: fat-free and sugar-free became the name of the game. More recently, with international borders blurring, palates have expanded to include global cuisines.
Each time, food brand and manufacturers have adapted to embrace these societal changes.
TRUST IS
THE NEW STANDARD
Now, health has become the center of our concerns, and the recent COVID-19 crisis has only accelerated this trend. The main goal of consumers today is to eat healthily and safely. To eat with confidence.
It is time for producers and brands to again adapt to meet consumers growing demands for product reassurance.
86% of consumers call for more transparency from food brands.*
THAT'S WHY
CONNECTING FOOD
WAS BORN
Connecting Food uses new technologies, including the blockchain, to provide third-party transparency and ensure all players in the food sector keep their promises. We believe that technology must be at the service of the food industry, and the only way to rebuild trust is by providing indisputable evidence and proof of its quality.
BUILDING A VIRTUOUS CIRCLE OF TRANSPARENCY
But above all, we are convinced that total transparency will push everyone to do continuously improve. The more players who join the game of food transparency, the quicker the food industry will collectively progress, improving the traceability, quality and redistribution of equity between producers and processors.
Putting transparency at the heart of progress in terms of quality and societal transitions means giving everyone the possibility to purchase food in alignment with their needs and convictions. And the power to do so with confidence.
OUR mission
Trust cannot simply be declared, it must be earned. It has to be nurtured, every day.
Connecting Food’s mission is to provide all consumers with reliable and transparent information to build a level of trust that is based on solid proof of promises.
WHAT MAKES CONNECTING FOOD UNIQUE
At Connecting Food, we leverage new technologies such as blockchain to objectively and independently guarantee the accuracy of information provided by food producers, processors and retailers. Thanks to our LiveAudit® module, we can guarantee this information not just for a random sample, but for every single batch, 24/7.
WHAT IS THE BLOCKCHAIN FOR?
Because of the current opacity that exists in upstream food-chains, the power of agri-food actors’ voices has decreased. In this sense, blockchain can guarantee the much-needed objectivity that is necessary to build trust for all the players in the food-chain.
Blockchain alone however is only part of the solution needed, as it is simply a distributed ledger that facilitates secure data sharing and renders information immutable. It is thus the combination of live auditing and blockchain together that makes for an effective end-to-end solution which can tamper-proof supply chain information.
WHAT IS THIRD-PARTY TRANSPARENCY?
Our role is to support food players in their transition to transparency. And to help them prove their sincerity in doing so.
That is why we define ourselves as a trusted third party for transparency, opening up a window into the supply chain and bringing full transparency to the foods you eat. We allow everyone to verify for themselves the commitments of their favorite brands, from farm to fork.
WHY IS TRANSPARENCY A PRIORITY?
We put transparency at the heart of our process because we believe it is what will drive our industry forward. We are convinced that because full transparency is now in the realm of possibility, more food companies will open up their doors and share their practices, pushing the entire food community to do better for both people and the planet.