Restore consumer trust
PROVIDE PROOF OF YOUR COMMITMENTS
While all brands make promises to consumers on their packaging, very few currently allow them to verify for themselves that these commitments have been kept.
Thanks to a QR code on our blockchain-traced products, consumers gain access to a product’s entire journey, and can verify that the products have indeed been audited. Connecting Food thus provides direct proof that the product they have in their hands actually does meet its commitments, creating a relationship of trust and strengthening consumer brand preferences.
COMMUNICATE POSITIVELY AND PROACTIVELY
From agri-bashing to retailer-bashing, there is an urgent need today for both sectors need to promote their collective efforts and to highlight the men and women working to feed our planet every day. The Connecting Food web-app provides an ideal tool to reconnect consumers with the producers who actually made the product they have in their hands. We help food brands shift from storytelling to the marketing of truth.
GAIN MARKET SHARES
STAND OUT FROM YOUR COMPETITORS
Growing consumer demands for transparency are impacting the entire industry. In the B2B arena, both retailers and brands are looking for suppliers who can guarantee the origin, traceability, and quality of their products. Product specifications are becoming stricter and proof of commitments are being required. This is a key reason why the French cooperative Prospérité Fermière – Ingredia made the strategic decision to trace their Via Lacta range of fresh milk and milk proteins with the Connecting Food platform.
PROVE THE VALUE OF YOUR PRODUCTS
Today, 32% of consumers are willing to pay more for a truly transparent product (PWC study, 2020), particularly regarding origin and manufacturing methods. Connecting Food allows brands to offer total transparency, so that consumers can feel they are making educated choices and meaningful purchases. This what Fermes Larrère bet on when they chose Connecting Food to trace their vegetables.
IMPROVE THE QUALITY OF YOUR PRODUCTS
YOUR PRODUCTS
ENSURE FOOD SAFETY
It is never pleasant to hear from a customer that the product delivered did not meet specifications. Yet error is human; unlike LiveAudit®, our audit module, which is 100% digital.
By detecting non-conformities as soon as they occur, and alerting you immediately, Connecting Food allows you to improve food safety and product quality. This is the one of the primary benefits that Herta (part of the Nestlé Group) sees in our platform.
REDUCE PRODUCT RECALLS
The numerous product recalls of the past years are in large part responsible for the lagging consumer confidence in the food industry. By ensuring real-time traceability and applying the LiveAudit® module, we allow food brands, manufacturers and retailers to drastically reduce the risk of a recall.
TAKE THE PAIN OUT OF TRACEABILITY
MANAGE YOUR FOOD-CHAINS EFFICIENTLY
In order to meet customer product specifications, cooperatives must certify internally that their producers meet certain required criteria. This is why Connecting Food has built a “Contract Eligibility Management” module that allows for real-time verification of a producer’s eligibility for a given product specification, and this for hundreds of indicators!
This provides both time and efficiency gains in terms of producer management.
CONDUCT TRACEABILITY EXERCISES IN SECONDS
From raw materials to finished products in-store, the concept of a “batch number” can take on different identities depending on the stage of production and the number of entities envolved. This means that during a traceability exercise, teams can take several hours (or even days!) to trace back the exact history of a batch.
The Connecting Food platform allows you to do this in just a few minutes, by linking products together and giving you visibility into batch movements throughout all stages of production.
SOCIAL AND ENVIRONMENTAL RESPONSIBILITY
REDUCE INDUSTRIAL FOOD WASTE
67% of the world’s food waste takes place before a product even arrives in store! Caliber or product appearance, breaks in the cold chain, or damaged products often end up directly in the dumpster, instead of being rerouted to other sectors.
By identifying the channels for which the product is compliant, Connecting Food allows products to be downgraded instead of discarded, thereby reducing industrial food waste.
SHARE ADDED-VALUE ACROSS THE FOODCHAIN
Consumers often want to know how much of the price they pay is actually paid to the producer. In order to compensate them for sharing their data, the Connecting Food platform allows farmers to be rewarded for their transparency.
Brands can also use the web-app to communicate fair-pay and fair-trade information to the end-consumer. For example, this is what Juste and Vendéen has chosen to highlight via our webapp.